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Our vision is that everyone, regardless of their age, background or level of ability, feels able to engage in sport and physical activity. Some will be young, fit and talented, but most will not. We want everyone to feel welcome, to find something in sport and activity that meets their needs.

We're working to ensure children and young people from the age of five are able to enjoy the benefits of sport and physical activity.

We want them to feel more motivated, confident and able to get active – which will also increase the likelihood of being active later in life.

We know that many of the leading causes of ill health could be prevented if people were to play more sport and increase their overall levels of physical activity

Our focus in the future will be on the benefits that sport can bring to people and to society, built around a simple set of outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.

The Pride of Sport Awards 2017 is supported by Sport England.

Dame Kelly Holmes will always be remembered for two of the most stunning triumphs in athletics history in a sun-baked Greek summer back in 2004.


It took something extra-special to stand out in a gold-strewn 2016, but Dame Sarah Storey’s achievement of becoming our most decorated Paralympian was truly inspirational.


This award is for an individual or a group of people who have worked together in partnership as a force for good in their local community, improving the lives of people around them through sport.

This award honours a team in any sport who have worked together to succeed beyond expectations, or had an impact outside the boundaries of sport. Here are our finalists:

This award celebrates a sporting event that has made an impact in the lives of many.

This award recognizes an individual or a group that have undertaken an outstanding charity challenge in 2016. It could be for an individual that despite personal physical challenges has trained and managed to complete their first 10k to someone that has cycled the length and breadth of a continent. Here are our final three:

This award recognises an individual that has worked tirelessly to make an impact on sport in their local community. Your local hero could have washed kits for 30 years to ensure the team looks its best week in week out or be someone who has campaigned to keep a local sports facility open to the public. Here are this year’s final three:

This award honours a team in any sport who have worked together to succeed at the highest level. We think you’ll agree that our final three are outstanding.

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About us

Pride of sport is 'celebrating and recognising the unsung heroes of grassroots sport'.



Contact Us

Pride of Sport Awards
One Canada Square
E14 5AP 

Rachel Chamerlain
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