Trafford Rowing Club is a brilliant example of how sports clubs can capitalise on the national feelgood factor created by Olympic success.
The club gained 200 additional members after London 2012 and is now one of the country’s most successful rowing clubs, particularly at youth level where Trafford have enjoyed sustained success.
Priding themselves on appealing to wannabe rowers from all backgrounds, the club is determined to transform the sport’s appeal across Manchester.
The under-15 girl’s squad is particularly highly rated as young female rowers look to emulate the success of the likes of Kath Grainger. The club now boasts almost 90 junior members - a far cry from the 1980s when membership to levels that threatened the club’s existence.
“Most coaches, but not all, have been rowers in their youth,” says club captain, Jill Lees. “They want to share their passion for the sport and ensure that the next generation enjoys it as much as they did and achieves its maximum potential. Seeing young juniors develop, progress and blossom into experienced athletes is the most rewarding feeling.”